The past months I have been approached by companies to help them define their innovation strategy. This sounds great, doesn’t it? Companies consciously making the effort to start exercising their innovation muscle. But what really gets me is the admission that these clients hav

The misconception that you can pivot yourself out of all problems, including not understanding your market. The sad reality of startup and new product innovation is that the odds are against you. Many studies show that the success rates for startups are challenging: 9 out of 10 start-